Dan Kennedy has seen it time and again—businesses, from small shops to multi-billion-dollar giants, making the same costly mistake: treating advertising, marketing, and sales as three separate, disconnected silos.\r\n\r\nAdvertising is outsourced to an agency. Marketing is tossed to an in-house team that often lacks real direct response chops. And sales? It’s left to operate on its own, often finding out about ad campaigns only after seeing them online or in a magazine.\r\n\r\nDan calls it what

\r\nDan Kennedy often uses a simple analogy to illustrate a common marketing mistake:\r\n\r\nImagine walking into a store and being swarmed by a salesperson who starts pitching everything they sell—refrigerators, running shoes, blenders—without once asking what you’re actually looking for. It’s frustrating, ineffective… and exactly what most businesses do in their marketing.\r\n\r\nInstead of speaking directly to prospects’ specific needs or concerns, most businesses blast the same generic messa

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